Struqio designs and implements operational systems for growing businesses. Its services connect processes, tools and teams, from the initial diagnosis to documentation and ongoing monitoring of the system. The website needed to explain this work without unnecessary jargon, distinguish Struqio from conventional consulting and make it easy for business leaders to start a conversation. The challenge was to present a comprehensive technical offer in a clear interface while giving the client control over its content.
I translated the brand guidelines supplied by Struqio into a bespoke web interface: Host Grotesk typography, a charcoal and off-white palette, purple accents, geometric shapes inspired by the brand symbol and spacious compositions. Animated diagrams and illustrations make the idea of operational structure more tangible. I developed a dedicated WordPress theme and custom Elementor modules for the site's different sections. This combines a consistent visual direction with accessible editing: text, images, buttons and sections can be adjusted in Elementor, while contact details and shared elements have centralised settings.
I organised the Home, Services, Method, About, Articles & Press and Contact pages around a progressive journey: understand the challenges, discover the services and book a conversation. Client feedback guided the balance between a concise homepage and detailed explanations on dedicated pages, with a client testimonial, FAQs and contextual calls to action. Appointment booking uses Calendly, complemented by a bespoke contact form with validation, anti-spam protection and private storage of enquiries in WordPress. Articles & Press uses WordPress posts with a dynamic content presentation. I also worked on responsive layouts, native animations and technical SEO foundations: Yoast metadata, structured data, content hierarchy and internal linking. For performance, fonts are self-hosted and unnecessary Elementor scripts are removed from pages built entirely with theme modules, while preserving the dependencies required for editing. Finally, I prepared an illustrated administrator guide to help the client get started, edit pages and maintain content. The result is a B2B showcase website that makes a complex activity tangible, with a consistent visual identity and a clear path to contact. The theme and custom modules preserve this consistency while allowing the client to edit pages and publish articles.